Lamborghini is really betting on the success of the soon-to-be launched Urus crossover SUV to boost the company’s global sales figures.
Clearly reminiscent of the persistent sales wars, Lamborghini anticipates sales could double worldwide to 7,000 units annually by 2019 once the Urus gets launched. The crossover is meant to not only to compete with the Bentley Bentayga, but to also help Lamborghini sell more cars as companies continue to reference mass sales volumes as the benchmark for superiority.
Check out more news on the Lamborghini Urus.
Despite the expectation to double global overall sales, Lamborghini executives pledged to limit the yearly production of its supercars to just 3,500 units around the world. This is most likely in a move to avoid diluting the brand’s value by maintaining exclusivity.
To help support the product expansion, Lamborghini is in the process of increasing brand presence with their dealership network, boosting the total number of dealerships in the US to 160, up from 132 currently. The United States is currently Lamborghini’s most successful market with a record 3,245 cars sold around the world last year. Almost a third of those sales happened in the US.
This growth also means the addition of new jobs, 500 to be exact, especially at the company’s Sant’Agata Bolognese assembly line, where the facility is even receiving a massive investment boost to double its size and production capacity.
As a refresher, the Lamborghini Urus is expected to go on sale in 2018 with a starting price of around $200,000. Power is expected to be supplied by a twin-turbo Audi-sourced V8 as the base model with other variants, such as plug-in hybrid variant, due by 2020. Other rumors point to even a full-electric version of the Urus, in a likely attempt to compete with the Tesla Model X.
– By: Chris Chin