Report: Hyundai’s new luxury brand, Genesis, to launch all-electric vehicle in near future

Hyundai has some really big things planned for their all-new Genesis luxury sub-brand, including the launch of an all-electric sedan in the near future, which is likely to compete with one of the entrants from Tesla.

Word came from Hyundai Motor’s senior vice president, Manfred Fitzgerald, at a recent conference at the Busan Auto Show in South Korea. Part of this desire to make a luxury EV stems from the still-existing perception that “full electric cars will be the future in the auto industry.”

Specifics are not quite available just yet as the project is still in its early stages. But if anything. lead designer Luc Donckerwolke, Hyundai’s senior vice president at their in-house Hyundai Design Center said Genesis vehicles will clearly look different from their lesser Hyundai cousins.

The new Genesis EV was part of Hyundai’s latest plan to launch a massive product offensive, beginning with the new G90 replacing the Hyundai Equus, the Hyundai Genesis sedan being renamed to the Genesis G80, and a new G70 is on the way to take on the BMW 3-Series, Audi A4, and Mercedes-Benz C-Class.

– By: Chris Chin

Source: AutomotiveNews Europe


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