FCA appoints a new head of Alfa Romeo and Maserati

If you’ve been following the revival of Alfa Romeo and even the overhaul of Maserati, you’d know that Fiat-Chrysler Automobiles have had it a bit rough over the past couple years, which is obviously seen with how many times they delayed the launch of Alfa Romeo’s new products. For instance, the all-new and attractive Giulia sedan was delayed several times, leading to the postponement of the company’s intent to also produce a new crossover.

That said, it’s also clear that things haven’t gone as planned and so, FCA decided to change things up with their upper-echelon by appointing a new CEO for Alfa Romeo and Maserati, to replace Harald Wester.

Taking Wester’s place would be Reid Bigland, who is also the chief of US-based sales for FCA, as well as the CEO of FCA Canada. Can a new CEO get things back in order for the somewhat struggling Italian automakers?

FCA’s own, Sergio Marchionne, claimed the shift with management is a “logical move” to help the company focus on the growth of Alfa and Maserati.

Bigland will continue to fulfill his current obligations at FCA Canada and North American sales.

– By: Chris Chin

Source: FCA

 


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