Report: The Apple Car could be built by Magna Steyr and launched initially for car sharing services

Whether you like to believe it or not, the supposed new car from Apple is a real prospect and the Cupertino-based consumer electronics empire is serious about making it happen.

They’re so serious in fact that a new development from German media reports Magna Steyr, the company responsible for building various automobiles and trucks, as well as a major parts supplier, will build the new Apple Car.

Magna Steyr is most notable for being the firm that’s been contracted to build the Mercedes-Benz Gelandewagen and Unimog trucks since the beginning.

Details are sparse, but Frankfurter Allgemeine Zeitung said around 15 to 20 “top-class” candidates from the German automotive industry will be coming together to work on the project. Their identities were withheld, but the team has vetted backgrounds in sales, software, engineering and hardware.

The report also said Apple will first focus on launching their new car through rental and car-sharing programs, which supplements for Apple’s currently nonexistent dealership network and service facilities.

From what we also know from various reports and rumors, Apple’s iCar will not have autonomous driving technology available at launch.

– By: Chris Chin

Source: Frankfurter Allgemeine Zeitung via Motor1

Chris Chin

Editor-In-Chief of egmCarTech Freelance Automotive Journalist / Editor / Photographer


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