Tesla’s going on a short marketing stunt to offer their newly touted Autopilot autonomous driving tech for prospective customers. Those who choose to sign up will be able to try Tesla’s Autopilot program for free for one month.
If you own a Tesla Model S or Model X, the cars are capable of using Autopilot, but owners have to pay $3,000 for an “over-the-air” software update to activate Autopilot to use it regularly for preexisting owners.
New owners are charged $2,500 for the package.
The tip comes after a user on the Reddit network snapped a picture of a display message on Tesla’s infotainment system.
That message read: “Try Autopilot Convenience Features and experience a stress-free commute. This one-month free trial enables automatic steering, speed, lane changing, and parking with Summon. Once your trial begins, you’ll receive an email with instructions for permanently upgrading your Tesla.”
– By: Chris Chin