Report: Buick can build the Avista, but it’s not a priority

AutoBlog’s Greg Migliore was able to sit down with Duncan Aldred, Buick’s vice president of sales and marketing, to bring us somewhat disappointing news about the Avista.

The preexisting disappointing part was that Buick almost immediately said the Avista wasn’t to be made, but more recently, AutoBlog’s follow-up had Aldred basically say, they can make it, but it’s not a “priority” at the moment.

So Buick, one of your best-looking concepts to date isn’t a priority when it got everyone’s attention? Are you just trolling us Buick?

“It’s very buildable,” Aldred said to the audience at their conference before the 2016 New York Auto Show press days. “Ultimately, it comes down to priorities. We’d love to do it. We could do it, but [there’s] lots of things we’d love to do… Nothing to confirm or deny.”

Which, if you think about it, makes sense since Buick is just about to overhaul their entire lineup, their bread and butter. At best, the Avista would be the company’s latest halo car, the special one where they’re likely to lose money on the car rather than make money off of it. So now, they have to focus on the impending introduction of the next-generation Opel Insignia, which will be the same starting point for the new Regal, like the current model.

The company’s also focusing on its mumsy crossovers.

– By: Chris Chin

Source: AutoBlog


Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

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