Report: The Cadillac ELR is being axed for good after it ends production

This should really come to no surprise, but AutomotiveNews reconfirmed the Cadillac ELR’s eventual demise when its production run ends for its first generation.

Yes, this means there will be no second generation or attempt at the ELR, and yes, that’s because it sold so poorly.

Even Cadillac’s own Chief Marketing Officer, Uwe Ellinghaus, called the ELR a “big disappointment.”

There were a couple of reasons for this–the ELR started selling for an insane price of $75,995, when it was basically just a more luxurious version of the Chevrolet Volt. And there really was nothing wrong with that, except the price wasn’t exactly justified when deep down under the fancy new suit, the ELR was virtually indistinguishable from the Volt.

It also didn’t help that the ELR was a marketing nightmare because of that.

Nonetheless, it was a decent attempt at a super-luxurious alternatively-propelled luxury coupe, but it simply just wasn’t executed well and wasn’t worth the price it commanded.

Do you think you’ll miss the ELR?

– By: Chris Chin

Source: AutomotiveNews


2014 CADILLAC ELR FRONT CLIP W/ADAPTIVE CRUISE (OPT KSG) 1571421 picture
2014 CADILLAC ELR FRONT CLIP W/ADAPTIVE CRUISE (OPT KSG) 1571421
2014 CADILLAC ELR FRONT CLIP W/O ADAPTIVE CRUISE 1569182 picture
2014 CADILLAC ELR FRONT CLIP W/O ADAPTIVE CRUISE 1569182
2014 CADILLAC ELR FRONT CLIP W/ADAPTIVE CRUISE OPT KSG 1564900 picture
2014 CADILLAC ELR FRONT CLIP W/ADAPTIVE CRUISE OPT KSG 1564900
14 CHEVY VOLT AUTOMATIC TRANSMISSION 7764754 picture
14 CHEVY VOLT AUTOMATIC TRANSMISSION 7764754
Yamaha 9.9 Four Stroke Remote 20inch Long shaft Outboard Boat motor F9.9ELR New picture
Yamaha 9.9 Four Stroke Remote 20inch Long shaft Outboard Boat motor F9.9ELR New

Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

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