In a total unrelated fashion to George Lucas’ Star Wars franchise, which celebrates the opening of the insanely-anticipated and hyped movie, Dodge wanted to make sure they caught your attention the big screen with arrival of Star Wars, Episode VII: The Force Awakens.
They teamed up in a cooperative marketing campaign for the latest installment to one of Hollywood’s greatest movie series ever.
In Dodge’s favor, the hype of Star Wars certainly had its impact as Wards Auto recently reported that the new spot won in this week’s “most engaging automotive ads.”
Check it out after the jump so you know what to expect to see as a commercial before your viewing of the movie this weekend.
– By: Chris Chin