It might seem like nobody listens to NPR, except when it’s car related. The outlet spoke with Ford’s current CEO, Mark Fields, who confirmed that Dearborn’s pickup truck division is in the process of building a hybridized version of the Ford F150.
A hybrid pickup-truck has been something that really never really took off, even since General Motors began offering the GMC Sierra and Chevrolet Silverado Hybrid models in the mid 2000s.
But nearly a decade later, Ford is looking to help popularize the concept with the F150. This is most likely due to the fact that technology has improved to the point where it could be more feasible in various aspects.
Fields also continued to express his support for more “green” cars to reduce the car’s impact on global pollution.
Ford initially wanted to team up with Toyota to collaborate on hybrid technology, but it went bust in 2013.
Hybrid technology has a been a prioritized subject for Ford ever since Raj Nair, the company’s global production development chief, said more hybrid SUVs and even a hybrid truck should happen by 2020 as an option for customers.
– By: Chris Chin