Report: Chrysler’s reevaluating their lineup to reduce costs and boost sales

Chrysler’s seeking to rework its entire lineup given their current offerings haven’t quite yielded the sales the company projected, according to AllPar, which means the Auburn Hills automaker could introduce a whole bunch of new models in the near future.

Some of these models likely include many existing ones today that are overdue for replacement, such as the aging 300 sedan, an overdue Town & Country minivan, and even an updated 200. There’s even potential of a new entry-level subcompact in the form of a 100, to compete with the likes of the Chevrolet Cruze, Ford Focus, and Honda Civic.

It’s only an idea at the moment however, since Chrysler also wants to avoid product overlap since such a car could clash with the Dodge Dart, the direct competitor from Mopar to the Cruze, Focus, etc.

Chrysler too also will seemingly boost their crossover variety since we all know, the crossover is the sales king and breadwinner these days, so ones to hit the heart of the market, where the Ford Explorer, Toyota Highlander land, as well as the Buick Enclave, Chevrolet Traverse and GMC Acadia twins, aren’t too far-fetched. This would mean the introduction of a total of two crossovers, of the midsize and full-size affair.

The midsize affair would compete against the Ford Edge, Hyundai Santa Fe, and the equivalent Chevy Equinox and GMC Terrain crossovers.

– By: Chris Chin

Source: Allpar


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