Say hello to the all-new drop-dead sexy Volvo S90 flagship sedan
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Today’s the day for Swedish car fans, especially lovers of Volvo as the Gothenburg-based automaker just revealed their all-new flagship sedan since the S80 from 2006–meet the Volvo S90.

As expected, the S90 sports a new design heavily influenced by the XC90 crossover that came before it with a sleek, swept-back design. Expected, since numerous photo leaks of the Volvo S90 surfaced on the web after pictures of some official scaled models gave the design away. But, we’re not complaining since we’re happy to see the same handsome design transition into 1:1 scale for the real thing.

The S90, comes with a lot of similar design features as the XC90, such as the same front-end with the “Thor-like” T-shaped LED day-time running elements in the headlights, and the convex grille that manages to defy the trend of massive gaping frontal holes like the ones found on the latest Audis and Lexus cars. The overall profile is also seemingly very elegant, with a large four-door coupe-like silhouette mimicking that of the Audi A7, all to make for one clean and chiseled design.

But the S90 has more going for it than just handsome looks, thanks to a backing investment of $11 billion USD worth of research and development that could very well make the S90 the most technologically advanced and most luxurious Volvo ever.

Such technology includes Volvo’s latest feats with passive and active safety gear as well as semi-autonomous features, moving the automaker closer to their Vision 2020 initiative, where no one is seriously injured or killed while piloting a Volvo by 2020.

Under the hood resides the same sort of power plants seen on offer with the XC90, which totally makes sense since both cars are built using Volvo’s latest Scalable Product Architecture modular platform. Those power plants include a base 2.0L “twin-charged” supercharged and turbocharged four-banger for the T6 model, a turbocharged T5 version, and the top-spec T8 Twin Engine plug-in hybrid variant.

Technical specifications and launch dates haven’t been revealed yet, but for now, we can safely say the mystery behind Volvo’s new flagship sedan is no longer.

Check out the press blast below.

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Dec 02, 2015 | ID: 170061

Volvo Cars Debuts the S90 Luxury Sedan 

Gothenburg, Sweden (Dec. 2, 2015) Volvo Cars debuted the highly-anticipated Volvo S90 luxury sedan in Gothenburg, Sweden today on the heels of the company’s award-winning Volvo XC90 SUV. The all-new Volvo S90 sedan is a bold entry into the luxury sedan market and sets a new standard with superior materials, technology, comfort and class-leading semi-autonomous features.

“With $11 USD billion of investment over the past five years we have not only reimagined what Volvo Cars can be – we are now delivering on our promise of a resurgent and relevant Volvo Cars brand,” said Håkan Samuelsson, President & CEO, Volvo Car Group.

The Volvo S90 will combine Scandinavian design with cutting-edge safety and cloud-based applications and services. The interior makes use of the Sensus Connect touchscreen that debuted in the XC90, providing a clutter-free interior with minimal dashboard buttons.

“Our idea was to bring something entirely new to this rather conservative segment and deliver a visual expression that exudes leadership and confidence on the exterior. On the inside we have taken the S90 to the next level, delivering a high-end luxury experience that promises comfort and control,” said Thomas Ingenlath, Senior Vice President Design at Volvo Car Group.

The Volvo S90 introduces another step toward Volvo’s Vision 2020, which states that no one should be killed or seriously injured in a new Volvo by the year 2020, through world first safety technologies and highly advanced semi-autonomous features.

Three engine choices will be available: the award-winning four-cylinder, 2.0 liter turbocharged and supercharged T6 engine, the turbocharged T5 variant and the clean and powerful T8 Twin Engine plug-in hybrid.

“The S90 has taken a big step forward in terms of driving dynamics, performance and ride. We have completely redesigned the Volvo driving experience from the ground up to deliver a sense of precision, engaging control and comfort,” said Dr. Peter Mertens, Senior Vice President, Research & Development at Volvo Car Group.

The S90 will follow a legacy of strong sedan sales for Volvo Cars in the United States. Over the last several years, Volvo sedans have enjoyed significant demand at launch, with the last luxury sedan outselling robust competitors in its segment. Volvo Cars has seen an 18% growth in US car sales so far in 2015. The all-new 2016 XC90 has received strong demand from American drivers along with the XC60, which has enjoyed 31% growth in US sales. 

“The S90 is a terrific addition to the Volvo Cars lineup in the United States,” said Lex Kerssemakers, President and CEO of Volvo Cars of North America, “it will continue the terrific sales momentum Volvo Cars has gained within the last year.”

– By: Chris Chin


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