Report: Apple CEO suggests “massive change” to auto industry with Beetle-shaped bitten fruit car

Apple’s current CEO, Tim Cook, apparently teased something that could incur “massive change” to the automobile industry, and it just might be a Beetle-shaped fruit car that someone decided to take a bite out of.

This could indicate Apple’s first attempt and foray into making their own car, something that’s been rumored for quite some time.

Of course, given Apple’s tendency to keep things ho-hum, as they do with the reveal of each and every major iPhone update, not much is known and specifics are nary to be found.

Though Apple did confirm to be working heavily on autonomous driving technology as well as contributing to the electrification technology pool. Alternatively, Apple’s been working heavily too with in-car integration systems, such as Apple CarPlay, so for all we know, it could be a new addition to that technology as well.

Oh, what could it be Apple?

– By: Chris Chin

Source: Engadget

Chris Chin

Editor-In-Chief of egmCarTech Freelance Automotive Journalist / Editor / Photographer


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One thought on “Report: Apple CEO suggests “massive change” to auto industry with Beetle-shaped bitten fruit car

  • October 22, 2015 at 11:20 am
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    I don’t see apple releasing a car unless it is completely autonomous. While we are close, I don’t think we are quite there yet. I’m guessing it is some kind of neat iphone integration, for now.

    Nate
    http://www.mrchevrolet.com/

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