Some big news in Hollywood has Star Wars fans cheering about with the next installation in the franchise on the way, Star Wars: The Force Awakens.
That said, such a big blockbuster isn’t going to have cooperative brands sit on the sidelines so thus, Dodge teamed up with Mattel’s Hot Wheels to launch a fleet of Star Wars-inspired Dodge Chargers with custom paint jobs, mimicking the black and white color scheme of the famous Imperial Stormtroopers of Darth Vader’s Galactic Empire.
The idea is to provide real-life examples of a new line of 1:64 scaled models soon to be launched for toy collectors of both the car- and Star Wars-type. In addition to the black-and-white theme, they also have tinted windows, black alloy wheels, and a white windscreen upper decal, we assume to mimic the look of the Stormtrooper helmet.
Either way, Star Wars and Mopar fans alike were able to experience the cars in person in New York City today where provided free rides for Uber customers.
Check out the brief press blast below.
Hot Wheels® takes over New York City with a fleet of Star Wars™ First Order Stormtrooper™ vehicles to celebrate Force Friday
NEW YORK, Sept. 4, 2015 /PRNewswire/ — Today, Hot Wheels is offering Uber riders and fans in New York City the chance to catch a free ride in a Star Wars First Order Stormtrooper Dodge Charger uniquely modeled after the Hot Wheels 1:64 character car, available at retailers nationwide. For more information, visit www.hotwheels.com
– By: Chris Chin