Report: Toyota files trademark for “S-FR” nameplate, speculated to be new Supra name

If you’ve been wondering what Toyota and BMW have been up to in regards to their new midsize sports car collaboration project that’s supposed to give birth to a new Supra successor, so have we.

AndĀ AutoGuide answers our questions with a new report claiming that Toyota has just filed a new trademark with the United States Patent and Trademark Office for “S-FR.”

Now, trademark filings can be a wild goose chase, so it’s never truly advised to take such filing seriously, since they could just be exercises.

But speculation suggests this new filing for “S-FR” could imply a new name for the supposed Supra successor that we’re supposed to be expecting.

Not much is known about the car, but a reveal sometime in 2017 for a launch in 2018 is still on track with original reports. Inspiration should be taken from the FT-1 Concept while power should be supplied by a BMW-sourced turbocharged straight-six.

Source: AutoGuide


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  • Tina

    They have come together to make a new car which is good for car lovers because they will have a new car to experience.

  • Dua Hassan

    Toyota and BMW has come together to give new car that is a great news http://www.allstarautosolutions.com/blog/