Volkswagen’s empire seems to be doing things well as their new cars can be seen in great numbers, providing transportation to hundreds of thousands of people. And the same goes for their luxury partner from Ingolstadt, Audi.
However, if you start doing some research on Audi’s or Volkswagen’s sales figures, you’ll actually be surprised to see that they’re not selling as well as some of their counterparts. For instance, Audi remains to trail in third place behind Mercedes-Benz and BMW in terms of total luxury sales figures, despite Audi celebrating its sixth year of record sales in the US through 2015, according to Fortune.
Even BusinessInsider reports Volkswagen’s having a massive sales crisis in North America, despite selling 6.1 million cars worldwide in 2014. Get this: less than 370,000 of those 6.1 million cars were sold in the US. That’s only six percent of Volkswagen’s total sales, a.k.a. no bueno.
Obviously, the higher-ups are not pleased and further exemplifying this is a recent report from AutomotiveNews, who are covering Volkswagen’s latest executive debacle where VW Group chairman, Ferdinand Piech, openly spoke against Volkwagen AG’s CEO, Martin Winterkorn, reappointment for the position.
Winterkorn’s contract ends in 2016, so the company’s already researching where to go with the leader of its future for their next term. Winterkorn however isn’t without his support as five other members of Volkswagen’s leadership committee expressed their approval and support for Winterkorn.
Leadership, among many things, is a key influence on the success of the company, especially a major corporation such as Volkswagen AG. So without the right leader, Volkswagen AG might not be able to continue what they’re doing.