Mitsubishi’s been undoubtedly struggling to remain relevant. They’ve had some new models come out, such as the Outlander, but not much else has been happening and the killing of the Lancer Evolution is just a nail in the coffin.
But interestingly, Mitsubishi recently posted their first profit in seven years in North America. Ok, they may be going somewhere. But is it enough?
Either way, their lineup and overall strategy is in dire need of attention, and this includes following the formulas of their intended rivals that have no problem getting by. These include other Japanese giants like Toyota, Honda, and Mazda.
Not only do they need something interesting to be the pinnacle of the automaker, they also need to have a solid foundation with the mainstream market, which is their bread and butter. This means having a competitive crossover and sedan lineup to match current stablemates.
Really Mitsubishi, it’s not that hard. Make interesting yet relevant vehicles by staying true to your sporty nature.
Either way, sales in the US are up to 32,000 units between January and March of this year, about 19 percent more than last year’s period. Speaking of which, 2014’s sales weren’t terrible either, with them jumping up 21 percent to 117,000 units total, according to AutomotiveNews.
So they are getting by, only just. But no matter how you look at it, the Lancer is really old and the Mirage is just that, a mirage in the competitive set of compact cars.
– By: Chris Chin