I tend to struggle naming Lincolns, and that’s because I find their current nomenclature theme a bit confusing. It was so much easier when you could just say, Town Car, Mark IV, or Continental.
Speaking of which, the Continental Concept hasn’t missed its fair share of criticism, if not more, for looking like a ripped-off Bentley Flying Spur.
Despite this however, the Lincoln is undoubtedly the best-looking full-size sedan to come from the brand since their glory days predating the 1973 Oil Crisis, which is about as oxymoronic as claiming to be unbiased.
That said, this implies Lincoln could be going back to naming their vehicles with actual words and AutomotiveNews agrees, after speaking with Ford’s President of the Americas, Joe Hinrichs, who said, “Without divulging the future, we’re very excited about the Continental name and the attention it’s gotten.”
Even Hinrichs admitted himself that the current MK names are a bit confusing and Lincoln could do better to differentiate its own cars from one another.
The Continental will actually go into production as a replacement for the MKS as it’ll also play an important roll as Lincoln’s presence in China.