Scion sedan and hatch teased ahead of NY auto show

Whatever you do, don’t call it an Auris. It’s no secret that Scion plans to revitalize its lineup over the next few months with a new sedan and hatchback, and that we’ll see the fruits of this labor early next month in New York.

It’s also no secret that the hatch, called the iM, will be our very own version of the Toyota Auris, a charming if not particularly interesting five-door that’s been, well, existing in other regions of the world for quite some time now. There is an all-wheel drive version, and a wagon on offer in other markets. Whether or not we’ll see those, however, has yet to be determined.

For now, we have a lone teaser shot to go off of, which confirms that, yeah, this is basically an Auris. Which is based on the Corolla platform. Scion may have a bit of an uphill battle ahead of them.

If the iM doesn’t “move you” in the way that, say, the FR-S does, then Scion would like you to check out the sedan they’re bringing to New York, called the iA. The press release calls it the more “practical” and “aggressive” option. We’d sure hope so, because being more aggressive than a five-door almost-Corolla doesn’t really scream “tall order.”

Fortunately, we’re promised “outstanding driving dynamics” as well. We’ll hold you to it, then.

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Press Release:

Scion’s Double-Take at New York International Auto Show

World Debuts of Scion iM 5-door hatchback and Scion iA sedan

March 18, 2015

TORRANCE, Calif., March 18, 2015 – One look at Scion won’t be enough for guests attending the New York International Auto Show. It will take two looks (or more) to see the World Debuts from Scion. Both the Scion iM and the newly named Scion iA will be revealed on the eve of the show, March 31, 2015.

The Scion iM is a 5-door hatchback that combines maximum versatility with a sporty design and a fun-to-drive experience. Meanwhile the Scion iA sedan is designed to appeal to young people who need a little more practicality, but still want engaging styling and outstanding driving dynamics.

The “i” in the models’ names can stand for intriguing, individual, and easy on customers’ income. The “M” reflects the hatchback’s modern style and multi-faceted uses. Meanwhile the “A” for the sedan denotes the accommodating trunk and the aggressive styling.

“We’ve been eagerly waiting for this moment and are excited to introduce our new Scions in New York,” said Scion Group Vice President Doug Murtha. “Both the iM and the iA are tremendous additions to our line-up and will appeal to young people with different perspectives and needs. These cars represent the evolution of Scion and are kicking off a new wave of momentum for the brand.”

About Scion

Scion continues to be the test laboratory division for Toyota Motor Sales (TMS), U.S.A., Inc. From its start in 2003, Scion’s goal was to offer products and processes that stand apart from the crowd. Scion offers distinctive vehicles that reflect owners’ passions with a model line-up that includes the iconic xB urban utility vehicle, the tC sports coupe, the FR-S rear-wheel drive sports car, and the premium micro-subcompact iQ. The all-new Scion iM 5-door hatchback and the all-new iA sedan will arrive this fall. Scion also appeals to a youthful audience by offering a simple, no-haggle buying experience and by engaging with potential customers in meaningful and creative ways. For more information, visit www.scion.com.

– By: Adam Ismail

 


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Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

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