Report: Aston Martin has no plans to move down in the market

Aston Martin is planning to maintain its exclusivity, despite the fact some of its rivals decided to boost production and lineup sizes to increase overall sales figures.

According to AutoGuide, Aston wants to maintain its uniqueness factor by refusing to move downmarket. One of the many ways automakers are increasing sales figures, even luxury automakers like Bentley, is by creating more affordable models that could be sold more often. The result is more sales means more money to play with so they can guarantee a better feature, fund more projects, and get more chances to make more special vehicles.

Aston however is not taking this road, even though they’ve tried in the past by making the Cygnet, an overpriced version of the Toyota/Scion iQ. Either way, Aston Martin’s US chief, Julian Jenkins, said the V8 Vantage is to continue being the company’s entry-level model. It’ll sit just a shade under the $100k mark.

Source: AutoGuide


1970 Yamaha 80 YG5S   Fly Wheel w Key & Nut NICE  G5T yg5 T3 picture
1970 Yamaha 80 YG5S Fly Wheel w Key & Nut NICE G5T yg5 T3
1981 Kawasaki KZ 750 H  Fly Wheel w Bolt Rotor Magneto NICE OEM LTD KZ750 picture
1981 Kawasaki KZ 750 H Fly Wheel w Bolt Rotor Magneto NICE OEM LTD KZ750
Luk DMF075 Daul Mass Flywheel For 2005-2012 RAM 2500 3500 4500 5.9L 6.7L DIESEL picture
Luk DMF075 Daul Mass Flywheel For 2005-2012 RAM 2500 3500 4500 5.9L 6.7L DIESEL
HONDA MR 175 MR175 OEM ENGINE CRANKSHAFT FLYWHEEL WOODRUFF KEY NEW picture
HONDA MR 175 MR175 OEM ENGINE CRANKSHAFT FLYWHEEL WOODRUFF KEY NEW
Luk LFW126 Flywheel fits 1992-2000 Chevy&GMC C2500,C3500,K2500,K3500 picture
Luk LFW126 Flywheel fits 1992-2000 Chevy&GMC C2500,C3500,K2500,K3500

Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

admin has 4409 posts and counting.See all posts by admin