Report: Buick could enter the compact market with the Opel Atom

It seems Buick is interested in expanding into different markets, specifically the subcompact luxury market as word from AutomotiveNews suggests the Opel Adam is under consideration for North America, but as a Buick.

America’s Tri-Shield has a knack for slightly reengineering and rebadging Opels because, well, Opels in Europe today are good cars. So why not bring them to our shores? And they have, with the latest Regal. Next is the Opel Cascada, aptly named the Buick Cascada, and there’s even more to come.

But after speaking with Buick’s Duncan Aldred, Buick can’t use the current Adam since it is soon to be due for a replacement. That replacement could take shape as a new subcompact Buick. Timeframe, probably 2018.

Think Buick could pull off an entry-level subcompact?

Source: AutomotiveNews


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Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

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