Report: Aston Martin–SAVED, gets funding from new investor

For a split second, it was as if we were beginning to worry for Aston Martin since they were struggling to secure some extra bolstering in the form of financial backing, following their liquidation from Ford a few years back.

Aston Martin is in dire need of money so they could revamp their aging lineup with new research and development and resources. This of course all costs a lot of money and their current sales just isn’t adequate enough to fund their future plans.

But now, Bloomberg says Investindustrial SpA out of Italy secured some rights to the brand by offering some financial support.

Details are sparse, but Aston could reveal their first concept as early as Geneva in March, thanks to the extra help. Alternatively, it could also be their highly-anticipated crossover, which will certainly help them increase numbers and their profits.

Source: Bloomberg

Chris Chin

Editor-In-Chief of egmCarTech Freelance Automotive Journalist / Editor / Photographer

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