Lotus announces and confirms “exciting new car” for Geneva

Lotus may be on the brink of getting a brand revival following a troubled past as of recent. But some guys are running the show at the small British maker and they plan on making Lotus relevant as a global automaker once again.

That said, a new plan is set in place for a new model offensive, with rumors hinting at some new model additions like a crossover and a sedan, among an already limited offering of mid-engined sports coupes and convertibles.

As a result, Lotus confirmed to be bringing an “exciting new car” at the Geneva motor Show this year.

Specifics were obviously withheld, but this new model could be a result of this new product offensive. We just hope that a new Esprit would be a part of this new product line.

For the press brief, check it out below.

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Lotus sales up 54% world-wide for the first nine months of the financial year

  • 81% sales increase EU overall
  • 88% increase in UK
  • 143% increase in France
  • 139% increase in Germany
  • 29% up USA; 50% up Canada
  • 24% up Asia and Middle East
  • 130% sales increases in China; 125% in Japan
  • Lotus Motorsport shows 19% increase
  • 163 dealers, 25 more than nine months ago, 50 more in pipeline by the end of 2015.
  • Exciting reveal in Geneva

Announcing that overall sales are up by 54% in the past nine months provides tangible proof that the forward strategy established by Lotus Cars is working. In volume terms, the increase of 551 cars over the previous year, to a total of 1,565, is an excellent result for the British sports car maker.

Lotus has enlarged and strengthened its representation globally, with 25 new dealers enrolled across a number of territories in the past nine months, with another 50 new dealers joining Lotus by the end of 2015.

Jean-Marc Gales, Chief Executive Officer, Group Lotus plc, said, “Our sales growth and dealer expansion is performing to plan and demonstrates the confidence that our customers have in Lotus. The positive reception that all our new Lotus cars are receiving in both new and established markets shows that our product development strategy is heading in the right direction.”

Lotus is revealing an exciting new car at the important Geneva International Motor Show in early March 2015. The product will remain true to its core pillars of lightness, performance and driving purity by embodying all of them in a most desirable package.

The most recent Elise S Cup model is already creating vital banner headlines and comments like “…most intoxicating sports car at any price” and “…it’s about as much fun as driving gets”, are some of the justified rewards for the effort expended at Hethel; and that is for a version of an existing model….the Geneva reveal will produce even more for the new model.

The demand for Lotus Cars in places like China and Japan continues to grow and market reports are quietly confident that the new model to be unveiled at Geneva will accelerate the sales volumes in the USA, Europe, Middle East and Asia by considerable margins.

Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

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