Scion officially announces first new sedan due in New York
Although we’re on the heels of the 2015 Detroit Auto Show, Scion decided to look ahead to the 2015 New York Auto Show to confirm the revealing of their first ever sedan at the Jacob Javits Convention Center in April.
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Click here for our original post on the Scion iM Concept.
Scion’s been rumored for quite sometime to be working on a new sedan, with some rumors hinting that said sedan could actually be a four-door version of the FR-S/Toyota GT86. However, those rumors were later replaced by word of Scion introducing a new sedan based off of the Toyota Auris, which is unfortunately, still a front-wheel drive model.
Either way, this will be Scion’s first sedan ever and is part of the brand’s new offensive to expand their lineup and offer more models for customers to choose from. It’ll be based off of the iM Concept from the 2014 Los Angeles Auto Show.
Scion also plans on maintaining its brand perception as an automaker geared towards the younger, and more youthful crowd. So we’re crossing our fingers that Scion has driving fun as a high priority on their list.
Check the press brief below.
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New Names and Bold Bodies Coming to Scion in 2015
First-Ever Scion Sedan and Scion iM on the way
TORRANCE, Calif., (Jan. 7, 2015) – Like many others, Scion has a New Year’s Resolution to debut an all-new body by spring. And not surprisingly, all eyes will be on its backside as Scion will be adding its first-ever sedan to its line-up.
The new sedan will be introduced in April at the New York International Auto Show along with the all-new Scion iM. The iM is the official name for the production version of the iM Concept car shown at the Los Angeles Auto Show in November.
Together, the two vehicles represent two of the three new models Scion will bring to market in the next three years aimed at independently minded 18-34 year olds. The trio will bring exciting options for Scion’s younger customers looking for vehicles to support both adventure and sensibility.
“With the iM hatchback and our first sedan, we’re inviting drivers to re-imagine what they can accomplish with a Scion,” said Scion Group Vice President Doug Murtha. “Both new models will stand out in the marketplace for their style and substance. I can confidently predict that 2015 will be an exciting year for Scion.”
Beyond the name, drivers can expect the production iM to carry forward some of the sporty looks and versatility displayed in the concept version. More details on both the production iM and sedan will be available in coming months. Information on the iM Concept is available at www.scion.com/iMConcept.
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