Report: Ford files for “EcoBeast” trademark, could it be next-gen Raptor?

Some news surfaced surrounding Ford Motor Company, who apparently filed for a new trademark recently. The new filing is for the name, “EcoBeast,” which can only mean one thing–this may be the name for Ford’s next F150 Raptor.

How do we figure this? Well, Ford’s currently high on their “EcoBoost” branding and combine that with the animalistic allusions of the high-performance F150 being called a “Raptor,” which is obviously named after a dinosaur, you can put two and two together.

The filing was discovered by Motorlix, who sourced the documents from the United States Patent and Trademark Office. But don’t hold you breath just yet as companies file for trademarks all the time for future brand security, and most of the time, only a select few of those trademarks are chosen to be used.

But either way, something’s coming, especially since Ford is planning on doing it big at Detroit next week. So stay tuned.

Source: Motorlix

Chris Chin

Editor-In-Chief of egmCarTech Freelance Automotive Journalist / Editor / Photographer

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