Report: Hyundai scores, scoops up former BMW M chief to build performance brand

Some big news hails in from Seoul as Reuters via AutomotiveNews reports Hyundai Motor Corp. just scooped up the former chief engineer for BMW’s M Performance brand, Albert Biermann, in order to form a performance branch of their own. No matter what way you look at it, Hyundai just picked up some big guns for its arsenal, whether you like them or not.

Biermann is also the second highest-ranked foreign executive to become apart of South Korea’s automobile industry, following Peter Schreyer, the former design chief of Audi, now in charge of Kia.

And ultimately, this just leaves greater chance at Hyundai making some serious performance cars as they’ve thoroughly exhibited that they’re on the right track. Some current models that exude this progress include the latest 2015 Genesis sedan, the outgoing Genesis Coupe, and even the Equus.

Biermann isn’t exclusive to Hyundai however, as Biermann will be providing input to both Hyundai and and Kia to elevate both of their brand images.

He was at BMW for over 30 years and was in charge of testing and developing some of the most memorable Bimmers of the modern era. It’ll be exciting to see what he does with Hyundai and Kia.

Source: AutomotiveNews


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Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

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