Scion is preparing to overhaul its entire lineup, allowing for a transition into the next generation of cars.
According to WardsAuto, who spoke with Toyota North America’s CEO, Jim Lentz, Scion is once again continuing its goal to be an entry-level motivator for the young. But instead, they’re repositioning themselves slightly to be an entry-level luxury brand.
“I think that C-platform premium small cars are probably the best place for Scion to be,” Lentz said.
The goal here is a long-term transition, said Scion’s Vice PResident, Doug Murtha, supplementing the interview. Part of this transition includes revealing three new models over the next three years. The first would be a production version of the iM Concept, which is a new compact based on Toyota’s worldly Auris sold elsewhere in the world.
Murtha also disclosed Scion’s new lineup could grow to as many as seven different models all together, though chances of a pickup or any eco-friendly cars aren’t going to happen as Scion’s mother, Toyota, exists for those markets.