Report: GM reportedly trademarks new Velite nameplate

General Motors was spotted for some patent and trademark action for a new “Velite” model name.

Of course, trademark filings happen all of the time at the US Patent & Trademark Office and sometimes, journalists would see them as potential hints for future models. But most of the time, none of them ever get used. They’re filed early on just to be protected in the event of something being made from it.

Either way, in this case, the new name seems to be “Velite,” and speculation points at the possibility that it could be the new name for Buick’s latest model, their new incoming convertible based on the Opel Cascada.

Buick notably used the Velite nameplate for a convertible concept from 2004 at the New York International Auto Show, which further hints at the name being used for Buick’s droptop application.

Source: GMAuthority


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Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

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