You don’t have to be a car enthusiast to know that there are powerful, therapeutic qualities to driving while blasting your favorite music.
If you’re human and like music, it provides relief and escape to what can be a cumbersome burden to many. But what good is the experience of driving and listening to your favorite jams when the radio is of poor quality? You’d seriously miss out on your highs, mids, and lows for the full-range and dynamic experience you deserve.
Hence, why Lincoln recently scored a deal with Revel high-end audio, subsidiary of renowned audio engineering firm, Harman-Kardon. Harman is no mystery to the audio world and is already seen in various other automobiles like BMW and Mercedes-Benz.
So for the next 10 years, all Lincoln models will feature high-end Revel audio systems. This particularly might help Lincoln gain some traction with customers who are also serious audiophiles. Harman will work closely with Lincoln to design their in-car audio systems specifically for each model, optimizing acoustics and to make sure all occupants have clear, crisp, and rich sounding audio.
But of course, a radio isn’t what makes a car very good and Lincoln can’t forget that you can put the world’s best radio in a car, but it still has to be great at being a car as well.
Check out the press release below.
Lincoln Motor Company Adds Premium Sound of Revel Audio Systems to Its Luxury Vehicles
The Lincoln Motor Company announces exclusive collaboration that will add premium sound of Revel® audio systems to Lincoln’s lineup of luxury vehicles
Revel uses a scientific approach to replicate a sophisticated home-audio experience for each unique Lincoln cabin
Revel audio systems, including Revel Ultima, will debut with launch of the next-generation Lincoln MKX midsize utility vehicle coming next year
DEARBORN, Mich., Dec. 4, 2014 – The Lincoln Motor Company announced an exclusive 10-year collaboration with Revel® that will add the premium loudspeaker brand to Lincoln vehicles. The pairing will make Lincoln the only automotive brand to offer Revel audio systems.
Since 1996, Revel has served its audiophile customer base with premium home audio equipment. Emphasizing science-based speaker architecture and acoustic precision, Revel systems are designed to recreate a musical performance as precisely and purely as it was recorded.
Revel, HARMAN International’s most premium loudspeaker brand, designed both a premium Revel audio system and a Revel Ultima system for Lincoln that audiophiles will revere. Revel’s automotive audio systems will be seen – and heard – for the first time in the next-generation Lincoln MKX midsize utility. Offering uncompromising acoustics and intuitive technologies, Revel audio will give Lincoln a strong brand differentiator in the luxury market.
“The Lincoln collaboration with Revel is the next step in our commitment to build vehicles that exceed luxury expectations,” said Matt VanDyke, global director, Lincoln. “Revel is synonymous with the finest home speaker systems, and it’s that exceptional audio experience we want our Lincoln drivers to enjoy.”
An immersive sound experience
To replicate the Revel home audio experience in Lincoln vehicles, engineers from Revel worked closely with Lincoln engineers and designers. Fusing form, function and innovation, the teams employed what Revel refers to as the Science of Sound in the vehicle design process. Placement, tuning, calibration and number of speakers are unique to each Lincoln model to ensure superior audio quality and accuracy.
“The Revel system for Lincoln was created for the unique interior environment of each Lincoln model,” said Phil Eyler, senior vice president and general manager, HARMAN global car audio. “The system is tuned to create an immersive audio experience unlike any other on the road.”
All Revel home loudspeakers are designed with the tweeter and midrange speakers positioned close together – known as point-source architecture. This architecture is crucial to delivering the remarkably pure sound quality for which Revel is known. The Revel system for Lincoln maintains that standard by carefully integrating the architecture into the vehicle design, improving the accuracy of midrange and high-frequency reproduction, an essential element to a true high-fidelity system.
Tweeters are positioned within custom Revel Waveguides to optimize high-frequency dispersion, allowing a seamless blend between the tweeters and midrange speakers. This uncompromising design approach ensures that every detail of a song reaches a Lincoln passenger’s ears at the exact same time and magnitude, for the purest, most authentic listening experience.
Revel’s proprietary hybrid amplifier strategy employs Class A/B and Class D amplification to provide extraordinary fidelity at any volume.
Unique Revel technology
Revel audio systems for Lincoln feature QuantumLogic Surround®. This next-generation surround-sound technology delivers an authentic, multi-dimensional experience while eliminating the smearing effects that often hamper typical surround-sound systems.
Lincoln owners will use the MyLincoln Touch™ screen to select from three distinct listening modes – Traditional Stereo; Audience, for an intimate concert experience where the boundaries of the vehicle seemingly disappear; and On Stage, a surround-sound experience that puts listeners in the middle of it all, placing individual instruments and musical elements throughout the cabin.
Revel Ultima includes Clari-Fi, a patented HARMAN technology that works in real-time to rebuild audio details lost in digitally compressed music. Many audio details originally recorded in a music track can be lost in the compression process; Clari-Fi intelligently and seamlessly reconstructs the digitally compressed music for an enhanced listening experience regardless of the source.
Impeccable Lincoln, Revel craftsmanship
Underscoring the Lincoln and Revel commitment to quality and craftsmanship, every Revel component is meticulously tested prior to vehicle production. This attention to detail includes calibrating each Revel amplifier to within 0.2dB channel-to-channel to ensure precise system balance.
Lincoln and Revel designers worked closely to establish a speaker grille design that complements luxurious Lincoln interiors while passing rigorous acoustical testing for optimal performance. Vehicles equipped with a Revel Ultima sound system will include upgraded aluminum speaker grilles for an elegant experience.
“Revel and Lincoln have so much in common in terms of our devotion to quality, craftsmanship and performance,” VanDyke said. “This collaboration is such a natural one.”
Further details about Revel automotive audio systems for Lincoln will be available closer to the launch of the next-generation Lincoln MKX.