Jeep and Ram reveal their SEMA concepts for Vegas

Following the reveal of Chrysler’s and Fiat’s concepts for SEMA, Fiat-Chrysler Automobile’s concepts from the Jeep and Ram portfolios also surfaced–and there are four.

There are two concepts based on the all-new Renegade–the first is the Renegade Frostbite, featuring a two-tone blue exterior with vinyl decals, rocker guards, and a ski and snowboard roof-rack. The other is the Renegade Riptide, which judging by the name, is also geared towards the outdoorsy type, mainly those who like the beach. It features a Vibrance Grandeur Blue exterior with satin black accenting, a surfboard rack, and black-painted alloy wheels.

There’s a Ram 2500 concept called the Outdoorsman, which as expected, is geared towards the outdoorsy type as well. The Ram 2500 Outdoorsman Concept dons a Swamp Thing Green exterior with camouflage trimming and 17-inch beadlock wheels and R17 Mud-Terrain T/A KM2 BFGoodrich tires. There are also some treatments from Mopar, including fender flares, Bilstein shocks, and more.

The last concept is based off of the Ram ProMaster and is called the Ram ProMaster Hospitality Van, geared towards those who are looking to start a business, particularly a food truck. Food trucks are one of the very popular ways to start a business, especially for those with an interest in the culinary arts as a profession, and this concept is aimed towards those foodie entrepreneurs.

For full details, check out the press release after the jump.

Jeep® Renegade Riptide
The Jeep® Renegade Riptide calls out the customizable capabilities of the newest addition to the Jeep brand’s lineup, with a beach-vehicle reimagining of the most capable small SUV.

Colored in Vibrance Grandeur Blue paint embellished with a Light Blue base, the Renegade Riptide’s unique black painted wheels act as eye-catching contrast points. The Jeep Performance Parts logo, playfully tweaked to incorporate a surfer in action, is stamped on the rear body sides. Painted satin black accents adorn the front grille, mirror caps and select areas of the front fascia. Above, a surfboard rests on Mopar carrier racks.

The Vibrance Blue exterior also influences the Jeep Renegade Riptide interior. Blue trim enhances the instrument panels and side panels, and is set off with white accents throughout the interior, including on the Jeep logo area of the steering wheel. Front and rear seats and headrests will be dressed in black leather, while teak floor mats work to reinforce the “surf’s-up” motif.

Jeep Renegade Frostbite
The Jeep Renegade can be customized to suit any adventurous lifestyle, including those who feel the urge to hit the slopes when the first blast of wintry white stuff falls from the sky, as demonstrated by the Jeep Renegade Frostbite.

Reversing the color theme on the Jeep Renegade Riptide, the Frostbite is trimmed in white with blue accents on various exterior areas. Blue wheels with a white outline and a blue grille and mirror caps underline the overall color. The scheme continues inside the vehicle, with Katzkin pearl seats dressed in aqua blue. That same aqua blue hue also fills the perimeter around the doors, as well as the outline of the gearshift and vents.

Making the Jeep Renegade Frostbite a true ride for any winter wonderland is a Mopar ski/snowboard roof rack to help safely and securely transport cold-weather toys. The Frostbite also is equipped with a Jeep Performance Parts rock rail guard with stamped Jeep logo to defend against any rugged obstacles blocking the path to the ski lodge.

Adding additional visual elements, the Jeep Renegade Frostbite features unique hood and rear Jeep Performance Parts graphics, scheduled for future availability as Mopar accessories.

Ram 2500 Outdoorsman
For Ram owners who love to head into the wild, the Ram 2500 Outdoorsman elevates the capability of the heavy-duty pickup to the next level. Creating the perfect base camp, the Ram 2500 Outdoorsman is built to blend in with its surroundings with the help of Mopar products and unique camouflage design touches.

Inspired by the Ram brand’s relationship with outdoors outfitter Mossy Oak®, the Ram 2500 Outdoorsman’s unique “Swamp Thing Green” color is further disguised with distinct “camo” flourishes. A Mossy Oak Bottomland camouflage pattern design is smartly applied to the hood, roof and along the length of the lower body.

Three utility hoops used on past SEMA show vehicles as ladder or surfboard racks are reinvented as a camouflaged bed tent, providing shelter from nature’s wrath or extra storage space for gear. Elements pulled from the popular Ram Sun Chaser 2013 SEMA show vehicle include a concept Mopar roof rack and the concept “Flip-Up” seatback tailgate, which converts into a two-seat bench by folding back toward the cab. The RamBox is loaded with Mopar accessories, and a step-assist off the rear bumper helps to access the bed.

The Ram 2500 Outdoorsman sits on Mopar concept 17-inch, eight-lug bead lock wheels, which are capable of dealing with challenging terrain, especially when coupled with aggressive 35-by-12.50-inch R17 Mud-Terrain T/A KM2 BFGoodrich tires. Mopar’s fender flares at the front and rear provide a muscular impression, and the Ram 2500 Outdoorsman can roll with anything thanks to a Mopar leveling kit and Bilstein shocks.

Ram ProMaster Hospitality Van
For those seeking transportation that doubles as an office on wheels, the Ram ProMaster Hospitality Van is the perfect vehicle for business owners looking to upfit and customize their commercial fleet.

Modified specifically for the SEMA Show, the Ram ProMaster Hospitality Van is converted into a mobile lounge and equipped with refrigeration to serve refreshing, ice cold beverages from a large swing-open side panel.

To focus further on the van’s inherent multipurpose utility, interior cabinets, counter displays and merchandise displays are installed in the cargo area of the vehicle boasting the most vertically oriented side walls of any entry in the cargo van category. This makes the Ram ProMaster Hospitality Van perfect for use as a display vehicle and distribution point for merchandise sales.

Low-gloss black graphics near the base of the Ram ProMaster Hospitality Van are contrasted with Mopar Blue graphics on top, while a Mopar logo proudly adorns the windshield.

– By: Chris Chin

Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

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