Report: Volkswagen to execute five-year product cycles in the US

The automobile industry is already fast paced as is, in order to keep customers interested in new products since products that become stale lost interest–this is quite the given.

As a result, Volkswagen Group of America’s Vice President of Quality and Service, Marc Trahan, recently told Edmunds that the People’s Car maker is going to implement five-year product cycles for cars in the US. Currently, the average running time for a model generation lasts for anywhere between six to eight years.

The new move to introduce new model generations every five years should allow Volkswagen to “keep models fresh and attractive.” Trahan didn’t say which models would see shortened lives, first, though this should usher in a radical new change for anyone who directly competes with Volkswagen. If Volkswagen introduces a new model every five years, others will have to do the same in order to keep up.

Speculation suggests the next-gen Jetta and Passats are the first to last only five years, though confirmation hasn’t been published since Volkswagen Group of America’s CEO, Michael Horn, did still say facelifted versions would happen three years after a product gets launched.

– By: Chris Chin

Source: Edmunds


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Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

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