Tesla’s new Model X crossover is making a big impression–so big in fact, that Morgan Stanley predicts the new Model X could do some serious damage to the competition in the premium SUV market segment.
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According to The Los Angeles Times, the new Model X is even expected to sell better than the highly-acclaimed Model S, thanks to the hike in demand for crossover SUVs. This of course is great news for Tesla Motors as it continues to climb an uphill battle as a newly established and emerging mass-market automaker. Tesla’s success even contributed to a grand hike in their stock value with the brand earning the title, “top pick in US autos,” for those looking to invest in Tesla’s stock.
Though despite the fact that nobody has even sampled or previewed the new Model X, Morgan Stanley cites increased access to resources such as money and technological expertise, both of which are contributing to the increase in equitable value of the company.
Source: The Los Angeles Times.