Aston Martin teases new Lagonda sedan, but nobody except Middle East will get it

Aston Martin has been known to be working on a new Lagonda sedan, rumored as a replacement for the current and soon-to-be outgoing Rapide.

Now, Aston actually teased the official model, though interestingly, the British luxury sports car maker said only the Middle East will get the model. It’s said to be a very bespoke product, most likely funded by the rich and deep pockets of various sheikhs, princes, and oil tycoons out in the dusty deserts.

The new Lagonda gets its backbone from the brand’s latest VH platform and is built with carbon fiber body panels. No technical specifications have been revealed, but the new Lagonda is speculated to get a 6.0L V12 with around 600bhp. The model would be built to order on an “invitation only” basis as a way to “commensurate with the car’s exclusivity, quality, and luxurious nature.”

Check out the press release after the jump.

ASTON MARTIN CONFIRMS BESPOKE SUPER SALOON: THE FINEST OF FAST CARS

  • Exclusive super saloon sees return of evocative Lagonda nameplate
  • Innovative special project champions exclusivity
  • Strictly limited series production from early 2015

25 July 2014, Gaydon: Aston Martin is today confirming a bespoke product programme for a new super saloon that will see the revival of the historic Lagonda nameplate in a strictly limited series.

As has traditionally been the case, the Lagonda badge will once again sit proudly on a luxurious and exclusive super saloon.

The stunning luxury super saloon revives the Lagonda ethos of ‘the finest of fast cars’ and will be offered exclusively in the Middle East, as a result of specific market demand.

The return of Lagonda follows in the wake of other headline-grabbing projects such as the One-77 hypercar, V12 Zagato and last year’s CC100 Speedster Concept – then seen as the ultimate Q by Aston Martin car – which started out simply as a centenary celebration design concept and, as a result of exceptional demand, later turned into two customer commissions.

Based on the brand’s existing flexible VH architecture, the new car draws inspiration from the highly sought-after William Towns-designed Lagonda of 1976 and features many of the same cutting edge engineering techniques seen in modern Aston Martin sports cars such as the use of carbon fibre in the body panels.

It will be hand-built by the finest craftsmen and women at Aston Martin’s modern manufacturing facilities in Gaydon, Warwickshire in a dedicated building previously given over to the creation of the One-77 hypercar.

The new super saloon will be offered for sale by invitation only and, while precise pricing details remain confidential, the asking price will be commensurate with the car’s exclusivity, quality and luxurious nature.

Aston Martin Design Director Marek Reichman said: “The debut of this luxury super saloon in the Middle East market will be an exciting moment not only for Aston Martin, but for discerning customers who are seeking the ultimate in luxury and personalisation.

“The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art. It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons – notably the William Towns Lagonda – and as a tribute to this car it proudly bears the Lagonda nameplate.”


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Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

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