Report: BMW predicts 75 percent of 2-Series Active Tourer buyers will be first-time BMW customers

AutomotiveNews Europe recently sat down with BMW’s product management chief, Frank Niederlaender, who said that around 75 percent of 2-Series Active Tourer owners will be first-time BMW buyers. This doesn’t really seem surprising, especially if you consider that the 2-Series Active Tourer is one of the first BMWs to truly cater to the boring-riffic portion of the mainstream market that usually consists of people who don’t care about what they drive. With the 2-Series Active Tourer being the company’s first production front-wheel driven mass-produced car, you can see the correlation…

Click here for more news on the BMW 2-Series Active Tourer.

The 2-Series Active Tourer is clearly aimed towards those who favor practicality over performance and sportiness, in which case, most would opt for something, like a yawn-tastic Toyota crossover. As a refresher, it’s powered by a range of three- and four-cylinder turbocharged engines with the most powerful version production almost 230hp. An M-Sport version is also available, but with a Nurburgring lap time of less than nine minutes claimed by BMW, in top 225i form, the 2-Series Active Tourer doesn’t exactly scream sportiness.

Either way, the 2-Series Active Tourer is aimed at competitors like the Volkswagen Touran and the Mercedes-Benz B-Class. Rumors of a seven-seat version are even in the works, which is expected to debut in October at the Paris Motor Show. It will apparently ride on a stretched version of BMW’s UKL platform, the same architecture providing a backbone for Mini’s entire lineup. A plug-in hybrid is also said to be in the works.

Source: AutomotiveNews Europe


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Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

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