Report: Volkswagen AG eyeing Fiat for acquisition

Volkswagen AG is clearly becoming an automotive monopoly and is otherwise a sure-footed way of saying the Germans have essentially taken over the world by way of the automobile. As of this post, the German People’s Car owns Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Skoda, and Volkswagen as well as Ducati, and several commercial vehicle brands as well.

And to add to the party, AutomotiveNews in Europe recently heard that Volkswagen could be interested in purchasing Fiat by way of German media, Manager-Magazin.de. That could mean Chrysler’s brands as well. Fiat’s current portfolio consists of themselves, Abarth, Alfa Romeo, Chrysler, Dodge, Ferrari, Jeep, Lancia, Maserati, RAM Trucks, and SRT. Should Volkswagen seal a deal with Fiat, VW could perhaps become the world’s largest automotive conglomerate.

Fiat apparently seeks to unload the essential controls of the brand so that the current owners can stop focusing on the volume segment in order to pay more attention to Ferrari.

Volkswagen has expressed interest in Alfa Romeo in the past, though Sergio Marchionne clearly said the brand is not for sale.

Source: Manager-magazin.de via AutomotiveNews Europe


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Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

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