Report: Lancia to be rejuvenated

To some surprise, Lancia is alive and, well, not quite well, but alive, thanks to the large support of Fiat. But due to Fiat’s wide connections, Lancias have essentially been sold in Europe as redesigned and rebadged Chryslers or Fiats. So nothing really exciting, like their legendary WRC-champ, the Delta Integrale.

But in a recent report from Italian media, Autoedizione, word is that Lancia could get injected with some pizzazz as Fiat apparently seeks to revitalize the brand and to make it more active. Though, no specifics are available, especially since Fiat is already busy focusing on their efforts with Alfa Romeo.

Source: Autoedizione via WCF

Chris Chin

Editor-In-Chief of egmCarTech Freelance Automotive Journalist / Editor / Photographer

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