Report: Aston Martin abandons Lagonda SUV project…?

Aston Martin has reportedly scrapped its plans for a Lagonda-named SUV, according to a new report from PistonHeads.

After hearing from Aston’s Director of Design, Marek Reichman, some statements indicated Aston’s lost interest in the venture.

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“We still have plans for the brand. There might be some surprises in the marque’s re-establishment into the market place, but as a very unique coachbuilt experience. And that’s probably what’s most befitting of the brand,” Reichman told PistonHeads, referring to the Lagonda SUV concept from 2009, mentioning it was a much different time with different plans and aspirations.

Aston Martin however is rumored to still be using the Lagonda name for a revival and successor to the original Lagonda sedan from the 1970s and 1980s, and that could act as a replacement for the aging but gorgeous Rapide.

Source: PistonHeads

Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

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