Report: Toyota withdraws GT 86 Hybrid due to lack of demand

Toyota is apparently withdrawing their decision to proceed with a GT 86-based hybrid due to a lack of demand, as the latest from AutoCar of the UK reports.

According to their findings after speaking with Toyota’s marketing director, Fabio Capano, they found that the hybrid doesn’t speak to the majority of their intended market. In other words, it’s not making out to be a feasible business case.

If we could vouch for anything, the demand for a turbocharged GT 86 is definitely higher on demand than a hybrid version. But still, it would have been quite interesting to see what kind of hybrid technology would be employed. Would it have been similar to the system that allows for a six-speed manual, like the one in the Honda CR-Z, or would it have an F1-style KERS system? Either way, it would have most likely hiked the price up by quite a bit.

Source: AutoCar


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Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

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