Report: VW shifts to a 5-year plan

Though the regular lifecycle of automobile models likes to hover near seven years and four years for the mid-cycle refresh, VW is looking to change that as part of their bid to dominate the industry. Though they slotted in below Toyota and beat out GM for FY2013, the eight-brand conglomerate known for the people’s car, Bugatti, Audi and Porsche, to name a few, sold 9.72 million cars sold last year. Volkswagen’s North America CEO, Michael Horn, revealed these plans in an interview with Bloomberg. 

[slider id=197432]

Though VW’s offerings garnered customers with a higher-than-average knowledge of that magical whirring mystery in front of the firewall in the past, this trend has slowed and traditional consumer-level marketing has possibly necessitate this change.  As the white, amorphous AWD, CVT-enslaved hatchback referred to as the “crossover” gains more traction, expect to see VW popping out a new Tiguan and other models on a regular basis starting in 2017.

As VW has reasonably deep pockets, it will be interesting to see how this plays out, on one hand the five-year cycle will be a costly R&D-fest, on the other, VW might not ‘turn it up to 11’ for each new generation, and we might get a new Jetta every five years in the same way that we got a new, aluminum Ford F150 with very similar look and feel inside to the old truck: a strong fleet allegiance and interior and exterior redesigns kept the Ford Panther platform afloat for many moons at very little cost to Ford and this may be the way that VW goes. This concept seems to be gaining traction quicker and quicker as many car companies including VW are forced to lose dollars on compliance cars (like the $14,000 that Fiat Chrysler loses on each electric Fiat 500 that rolls off the lot).

-By: Sawyer Sutton

Source: Bloomberg


85 Honda Interceptor Fairing w Gauges & Headlight NICE VF 700 VF700F OEM T3 picture
85 Honda Interceptor Fairing w Gauges & Headlight NICE VF 700 VF700F OEM T3
Ancor Marine Grade 10 Gauge AWG Tinned Copper Boat Cable 25' Wire picture
Ancor Marine Grade 10 Gauge AWG Tinned Copper Boat Cable 25' Wire
02-05 CHEVY TRAILBLAZER INSTRUMENT CLUSTER SPEEDOMETER GAUGE 15069274 REMAN 193k picture
02-05 CHEVY TRAILBLAZER INSTRUMENT CLUSTER SPEEDOMETER GAUGE 15069274 REMAN 193k
Harley Davidson Gauge Set with Bezel and Bracket picture
Harley Davidson Gauge Set with Bezel and Bracket
AUDI OEM 13-16 A4 Quattro Dash Cluster Switch-Cluster Cover 8K0858345A6PS picture
AUDI OEM 13-16 A4 Quattro Dash Cluster Switch-Cluster Cover 8K0858345A6PS

Sawyer Sutton

Sawyer Sutton is a long-time Vermonter and lover of cars, big machinery, and photography. These are his words on cars as Senior Editor of egmCarTech.

sawyer has 316 posts and counting.See all posts by sawyer