Report: Cadillac drops the plan for a three-row Lambda-based crossover

Cadillac was reportedly working on a large three-row crossover based on GM’s familiar Lambda platform, according to previous rumors and reports. The crossover was ideally meant to cater to the heightened demand in the Chinese market and to become more competitive in the luxury crossover market.

Ward’s Auto¬†recently¬†learned that Cadillac will be backing out of that idea. America’s top brand was initially gunning for two crossovers–an entry-level model, most likely based on the same platform as the Buick Encore, and a full-size model, based on the aforementioned Lambda platform as the Chevrolet Traverse, GMC Acadia, and the former Saturn Outlook. Now, only the entry-level model seems to be the only new crossover due.

Reports in the past, including an interview with Cadillac’s Senior Vice President, Bob Furguson, suggested that the new crossover was going to wear the Escalade name, though no green light was given at the time. Additionally, the reasons to forgo the Lambda-based Cadillac crossover can be attributed to the fear of product overlap with the Buick Enclave and the GMC Acadia.

Source: Ward’s Auto

Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

admin has 4428 posts and counting.See all posts by admin