Alfa Romeo announces new product binge for the US

Alfa Romeo announced yesterday to be introducing a huge slew of new models for the United States to reestablish the brand in a market it has long since been absent from.

According to their announcements during Fiat’s major conference, Alfa Romeo will develop and launch a total of eight new models between now and 2018. The models will span the markets, ranging from compact “C-Segment” cars like the Ford Focus and Honda Civic, to a midsize luxury sedan built to compete against the BMW 5-Series.

The goal is to shift a total of 400,000 units by 2018. With that some details have surfaced about these future models. For instance, in 2015, a Cloverleaf model will arrive, which is rumored to be a high-performance version of the 4C. Additionally, the midsize sedan is due sometime late next year. Recently, Alfa was said to be in a partnership with Mazda to cooperatively built two convertibles–a next generation MX-5 Miata and a new Alfa Romeo Spider.

This continues to be true, plus a second midsize sedan and a full-size sedan, to combat the BMW 7-Series, Mercedes-Benz S-Class, Jaguar XJ, Lexus LS, and the Audi A8.

Source: Alfa Romeo via AutoBlog

Chris Chin

Editor-In-Chief of egmCarTech Freelance Automotive Journalist / Editor / Photographer

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