Jeep reveals some new concepts for 2014 Easter Jeep Safari

Jeep hosts a traditional and annual get together, known as the Easter Jeep Safari, around this time of year, which takes place at one of the most iconic deserts in America–Moab, Utah. It’s a huge event where fans and lovers of America’s off-roading brand congregate. It’s also the most idealistic place for Chrysler to keep Jeep lovers in the know with new product ideas.

That said, Jeep revealed two new concepts for the 2014 East Jeep Safari: the Cherokee Adventurer and the Cherokee Dakar. They also introduced a new Grand Cherokee EcoDiesel concept, all featuring unique mechanical, styling, and equipment upgrades to tailor to the modern-day off-roader and adventurist.

The Cherokee Adventurer comes with a new a tan exterior, complemented by a matte-black roof rack, 17-inch alloy wheels and specially equipped BFGoodrich All-Terrains. Skid plates and red tow hooks also come standard. The interior also receives some changes like new leather seats with contrast stitching.

The Cherokee Dakar is, what Jeep calls, the “most extreme Cherokee ever.” It comes with a bespoke Silver Steel Satin Gloss exterior and Flame Red graphics. Also included are modified bumpers, rock rails, and a lift kit with wider fender flares for the larger wheels. and tires.

The Grand Cherokee EcoDiesel has been given a Trail Warrior package, featuring a Mojave Sand exterior with Satin Black accents, 20-inch aluminum wheels with all-terrains, and Quadra-Lift air suspension.

For full details, check out the press release below.

Jeep® and Mopar Brands Reveal Six New Concept Vehicles for 48th Annual Moab Easter Jeep Safari

  • Jeep Wrangler Level Red is a nod to the most challenging off-road trails
  • Jeep Wrangler MOJO gets Wrangler Level Red off-road gear, with 37-inch tires, shortened bumpers, winch and higher-clearance fenders
  • Jeep Wrangler Maximum Performance created for hard-core enthusiasts who seek the ultimate in power and capability
  • Jeep Cherokee Adventurer delivers Trailhawk capability with added utility and cargo convenience for the trail
  • Jeep Cherokee Dakar is the most extreme Cherokee ever
  • Jeep Grand Cherokee EcoDiesel Trail Warrior delivers ultimate Jeep diesel capability
  • Vehicles showcase the catalog of Mopar and Jeep Performance Parts available to enthusiasts
April 10, 2014 , Auburn Hills, Mich. – The Jeep® and Mopar brands have once again teamed to develop a variety of vehicles that will debut at the annual Easter Jeep Safari in Moab, Utah, April 12-20. Now in its 48th year, the Easter Jeep Safari will be attended by thousands of die-hard off-road enthusiasts looking to enjoy a week of serious off-roading on some of the country’s most renowned trails.
 
“We head to Moab and the Easter Jeep Safari with six new vehicles we know Jeep enthusiasts will truly appreciate – including our first two new Jeep Cherokee models built specifically for this important event,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “We look forward to putting these new Jeep vehicles in their proper environment and receiving important feedback from our most loyal customers at their favorite annual off-road gathering.”
 
Jeep and Mopar used production and prototype Jeep Performance Parts on this year’s collection of concept vehicles. Jeep Performance Parts are specifically designed, built and quality-tested to meet strict Jeep specifications, 4×4 capability, craftsmanship and versatility to help transform production Jeep vehicles into even more extreme trail performers. “This year, we’re showcasing a combination of Mopar and Jeep Performance Parts on our vehicles for off-road enthusiasts to see a variety of customization and personalization options,” said Pietro Gorlier, President and CEO — Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “Since 2002, Jeep and Mopar have teamed to create more than 40 unique concept vehicles for enthusiasts who attend the popular Easter Jeep Safari.”

Jeep Cherokee Adventurer
The Jeep Cherokee Adventurer boasts Trailhawk 4×4 capability, including a 48:1 crawl ratio with added utility and cargo convenience for off-road adventures, and a host of Jeep Performance Parts from Mopar.
 
The tan exterior is accented to the Trailhawk black hood decal. A prototype matte black Mopar roof basket rides on top, with a bungee net holding down cargo. Below, aggressive BFGoodrich All-Terrain tires are mounted on prototype 17-inch wheels, embellished with aluminum granite crystal and black pockets.
 
Jeep Performance Parts rock rails provide formidable off-road defense, and further protection is added courtesy of a two-piece underbody skid plate, a front suspension skid plate, an oil tank skid plate and a two-piece fuel tank skid plate. Red tow hooks adorn the front.
 
Inside the Cherokee Adventurer, black Katzkin leather seats, with perforated inserts, draw even more attention with maize-embroidered Jeep logos and maize stitching on the leather-wrapped steering wheel, arm rest and shift boot. The HVAC bezels, instrument panel, steering wheel and door switch bezels are upgraded with tan inserts to match the exterior color. The Jeep Cargo Management System is displayed with a Trailhawk bag, and is joined by a location-appropriate prototype Moab off-road bag. Bright door sill guards with the Cherokee logo, all-weather mats and a cargo tray complete the interior Mopar accessories.
 
Jeep Cherokee Dakar
The Jeep Cherokee Dakar is the most extreme Cherokee ever. The Silver Steel Satin Gloss exterior skin is strikingly set off with prototype Flame Red graphics that encircle the window and wrap around the black hood graphic. The Trailhawk 17-inch polished Satin clear coat wheels feature two large Flame Red pockets, with the Cherokee nameplate also changed to a Flame Red hue.
 
Front-end features are enhanced by two prototype Flame Red inserts on the traditional Jeep seven-slot grille, as well as through a prototype lower fascia trim. Cherokee Dakar is fortified for off-road action, equipped with Jeep Performance Parts rock rails, an oil pan skid plate, front suspension skid plate, two-piece fuel tank and underbody skid plates.
 
Cherokee Dakar’s wheel openings have been modified in order to accommodate larger 33-inch BFGoodrich Mud Terrain tires. The rough-and-ready look rises with a prototype Jeep Performance Parts lift kit, and additional suspension modifications help make it the most extreme Cherokee yet. Prototype wider fender flares with riveted bolts give a tougher appearance and also accommodate the wider track and larger tires. A prototype rear fascia allows for an even more aggressive departure angle and enhances the higher ride height. Cherokee Dakar’s crawl ratio is 48:1, and estimated approach and departure angles are 32 and 39 degrees, respectively.
 
Inside, prototype Katzkin leather black seats with “Machined Gunmetal” inserts are heightened with Header Red stitching, which is also found on the steering wheel, armrest and shift boot. A Flame Red insert accents the entertainment center. Accessories showcased from the Mopar catalog include all-weather floor mats, bright door-sill guards with the Cherokee logo, a cargo tray for storage, and the JCMS with the Trailhawk bag, as well as the prototype Moab off-road bag.
 
Jeep Grand Cherokee EcoDiesel Trail Warrior
The Trail Rated Grand Cherokee EcoDiesel Trail Warrior brings even more capability and convenience to the most-awarded sport-utility vehicle (SUV) ever, courtesy of a host of Jeep Performance Parts and Mopar accessories.
 
Grand Cherokee EcoDiesel sits higher thanks to its Quadra-Lift air suspension. The Mojave Sand exterior color is dressed with Satin Black flourishes on the grille, hood, lower front fascia, door handles, mirror caps, wheel flares and badging. The prototype Mopar roof basket, mounted on production cross rails, provides plenty of space to transport gear and provisions. Prototype 20-inch cast aluminum wheels in Satin black roll on aggressive All-Terrain BFGoodrich tires. Jeep Performance Parts tow hooks and rock rails are also featured. This unique Grand Cherokee features a 44:1 crawl ratio.
 
Grand Cherokee EcoDiesel Trail Warrior’s interior offers a black-and-tan dual tone scheme. Gloss black accents appear on the HVAC bezels, steering wheel, instrument panel and other appointments. Additional Mopar accessories include all-weather floor mats, door sills, lighted Jeep logo sills, a pedal kit and a cargo tray.
 
About Jeep Brand
Built on more than 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.
 
The Jeep vehicle lineup consists of the Cherokee, Compass, Grand Cherokee, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options. Chrysler Group LLC products are available in more than 150 countries around the world.
 
About Mopar Brand
Mopar (a simple contraction of the words Motor and PARts) was trademarked in 1937 with the launch of an antifreeze product but truly made its mark in the 1960s during the muscle-car era. From Mopar Performance Parts to enhance speed and handling for both road and racing use, the brand soon expanded to include technical service and customer support.
 
Today, Mopar is Chrysler Group LLC’s service, parts and customer-care brand and distributes more than 500,000 parts and accessories in more than 130 markets, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Mopar is the source for genuine parts and accessories for Chrysler Group brands as well as FIAT brands.
 
Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and FIAT vehicles – a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com.
Mopar Brand
Mopar (a simple contraction of the words Motor and PARts) was trademarked in 1937 with the launch of an antifreeze product but truly made its mark in the 1960s during the muscle-car era. From Mopar Performance Parts to enhance speed and handling for both road and racing use, the brand soon expanded to include technical service and customer support.
 
Today, Mopar is Chrysler Group LLC’s service, parts and customer-care brand and distributes more than 500,000 parts and accessories in more than 130 markets, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Mopar is the source for genuine parts and accessories for Chrysler Group brands as well as FIAT brands.

Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and FIAT vehicles – a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com.

Chris Chin

Editor-In-Chief of egmCarTech Freelance Automotive Journalist / Editor / Photographer

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