Chevrolet reveals their TV ad for the Super Bowl XLVIII with the new Silverado HD

The greatest annual sporting tradition in America is neigh and the Super Bowl TV commercial ads have begun flowing out of the automakers’ media pages. To kick off our first finding, Chevrolet revealed their latest multi-million dollar 30-second expense, which will air during the Super Bowl this Sunday.

The new TV ad features the 2015 Silverado and is called Romance, which showcases the Silverado HD in a short emotional tale about a man and his truck and a new “bachelor.”

It is perhaps the only time when TV commercials become somewhat bearable. So for more auto-related spots, remember to stay tuned.

Check it out after the jump.

New 2015 Silverado HD Stars in Chevrolet Super Bowl Ad

Brand bullish on ‘Romance,’ first of two Super Bowl XLVIII spots

2014-01-29

DETROIT – The new 2015 Chevrolet Silverado HD makes a bullish first impression in its new commercial that will air during the Super Bowl XLVIII broadcast on FOX on Sunday, Feb. 2.

The 2015 Silverado HD’s first TV ad, “Romance,” is a charming story about a man, his truck and a new bachelor in town. It follows a handsome cattle rancher as he transports his stud-bull to an exciting, romantic rendezvous across town in the new Silverado HD – Chevrolet’s strongest and most advanced heavy-duty pickup ever.

“We like how ‘Romance’ uses humor to show the power and capability of the truck and the interesting demands our customers place on their heavy-duty trucks,” said Tim Mahoney, Chevrolet’s global chief marketing officer.

The commercial was filmed in Austin, Texas, and is set to the 1975 hit, “You Sexy Thing,” by the British group Hot Chocolate. It was developed by the Silverado’s agency of record, Leo Burnett Detroit. The spot shows off the truck’s exterior design and towing capabilities, as well as the available Duramax diesel engine and Allison® transmission.


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Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

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