As of late, Akio Toyoda, President of Toyota, has related to his designers what many of us have been saying: Toyotas are selling well, but the styling may leave something to be desired; it’s not offensive, but it is lacking in personality. Not to belabor the point, but if the FT-1 concept is any indication of what Toyota can do, then the company will likely have no problem jumping into an edgy, experimental, and effective aesthetic much like Ford has done throughout their entire car lineup. This is not to say that it will look like the Kyle Busch-styled Camry above, though that would make for an interesting option.
Toyoda said that “the Camry’s taken some hits on styling, but it’s still selling well. But we need to create better design for Camry in the future.” Does this mean that they will make their lineup look like a collection of consumer-level Aston Martins? Probably not, but the company appeared to have put some effort into the last redesign of their Prius hybrid, and will likely try to draw out some ecologically sensitive (aerodynamic) design cues from the next batch of Toyotas.
Toyoda’s comments reflect the Camry specifically, but it stands to reason that if a large-scale seller like the Camry gets a significant styling change, the company will make any and all attempts to model the remaining lineup on that change.
-By: Sawyer Sutton