Rolls-Royce may be getting into the SUV business. In an interview with Autocar, Rolls’s CEO, Torsten Müller-Ötvös, offered the following on a Goodwood-produced sport utility vehicle: “We are moving on it…but our products are performing well and we don’t need to rush.” In that vein, he pointed out that while production is at capacity in their Goodwood plant, environmental regulations prevent Rolls Royce from expanding their facility, they are not likely to move elsewhere: “We firmly believe that Britishness and Goodwood in particular are vital assets of Rolls-Royce and we are most unlikely to do anything to damage them.”
What is the company’s current production capacity? The existing facility produces all of Rolls’s models (3600 last year); the Wraith is sold out until June; there are currently 800 orders with a rough estimate of 1500 units per year. This would likely bump that total production number up by 1000. The latter is conjecture; however, it is possible that the addition of an SUV to the lineup could add a production number of 2000 annually, potentially boosting the number of cars to come out of Goodwood to 6000 by 2020.
- By: Sawyer Sutton