The Super Bowl and the automobile industry go hand in hand at the meeting point with television ad spots, which comes to no surprise as it is the most highly sought after period for commercial television advertisements.
That said, Kia is looking to seize the very costly several seconds to showcase and pitch the all-new K900 flagship, just recently revealed to enter the full-size luxury segment.
The K900 itself is based off of the Hyundai Equus and is built on the same BG_L (VI) platform. The K900 also receives the same Hyundai-sourced 3.8L Lambda-II V6 as the Genesis and the Equus’ 5.0L Tau V8.
So when you plan to have your Super Bowl gathering, keep your eyes peeled for some Kia K900 exposure.