Report: General Motors to remove the Chevrolet brand from Europe to focus on Opel and Vauxhall

Some big news is in from Europe as Reuters reports General Motors will be making a serious move of dropping the Chevrolet brand in Europe. This is in a great effort to focus the European branch of GM on Opel and Vauxhall after Chevrolet failed to gain traction amongst the market across the Atlantic pond.

Chevrolet was reintroduced in the European domestic market in 2005 with hopes to compete against Europe’s budget offerings from Volkswagen, Hyundai, Skoda, and Dacia. But those hopes were never fulfilled with great sales expectations. Admittedly, it doesn’t help that Chevrolet’s offerings in Europe were all rebadged and slightly reengineered Daewoos.

The upside to this is that GM’s branch in Europe can now focus more on Opel and Vauxhall, which can improve the brands even more. And this could lead to great potential since Opels and Vauxhalls of today are fairly competitive in their market segment. What could that mean for us? Well, maybe we could see a greater influx of European-sourced GM cars…and that has proven to not be a bad thing.

Source: Reuters

Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

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