Rolls-Royce officially revealed a new special edition Ghost, which celebrates the year of the horse, for those who are keen on Chinese astrology. Of course, this Rolls is aimed towards the Chinese market, who have an overwhelming love for the prestigious British luxury maker.
This particular Ghost has been decked out with unique touches such as embroidered headrests featuring the equine species, as well as uniquely colored hides and other detailed touches.
It’s specifically called the Ghost Majestic Horse and will launch sales wise next year in the second quarter. And of course, production is limited.
For full details, check out the press release after the jump.
ROLLS-ROYCE MOTOR CARS DEBUTS MAJESTIC HORSE COLLECTION
Rolls-Royce Motor Cars is delighted to announce the debut of the Majestic Horse Collection – a limited number of Bespoke Rolls-Royce Ghosts that take inspiration from classical interpretations of the horse in traditional Chinese art. The cars present a contemporary re-imagining of the traditional Chineserepresentation of the horse in beautifully hand-crafted marquetry to the dashboard and embroidery to the headrest and cushions. The exterior is exquisitely finished with horse motif, hand-applied to the twin coachlines.
The collection also times with the Chinese Zodiac, Year of the Horse, being celebrated in 2014. The convergence of two key themes of this highly auspicious year can be seen in the dashboard’s hand-crafted marquetry. In traditional Chinese cultures, an ‘element’ is celebrated in conjunction with an animal. For the first time in over half a century, the element ‘wood’ and the horse are marked in the same year.
“Customers from around the world choose to commission motor cars that celebrate cultural stories and occasions. It is testament to the creativity and flexibility of Rolls-Royce’s Bespoke design team that these requests can be beautifully executed,” said Gavin Hartley, Bespoke Design Manager. “It is most satisfying to celebrate both this highly auspicious year in Chinese culture and our craftspeoples’ mastery of wood.”
The creation of the Majestic Horse Ghost follows a period of exceptional growth in demand for bespoke personalisation in Asia – commissions from China are up 103% year-on-year, whilst an increase of 69% has been observed in the wider Asia-Pacific region. “Asia Pacific customers are increasingly embracing the unparalleled scope for personalisation our Bespoke service offers.” said Paul Harris, Asia Pacific Regional Director, Rolls-Royce Motor Cars.
“This limited series of motor cars perfectly marries Chinese artistic tradition to the very best in contemporary British automotive design. Highly discerning customers have a profound appreciation of fine craftsmanship, with many delighting at travelling to the Home of Rolls-Royce in Goodwood, England to consult with designers and witness first-hand the practices that reinforce Rolls-Royce Motor Cars’ position as purveyor of the world’s pinnacle super-
luxury good.” Deliveries to customers of the limited Majestic Horse Edition Ghost are expected to commence.