Fiat has been working hard to reinvigorate their image while attempting to become the largest automaker within the next decade. This of course, has been led by none other than their ecstatic and passionate CEO, Sergio Marchionne. Though ever since Fiat embarked on their new projects, success hasn’t exactly arrived in spades, particularly with Alfa Romeo.
As a result, Marchionne is reportedly working on a completely new plan, mainly for Alfa Romeo, which will succeed into the rest of the Fiat Group.
“We continue to work in a pretty determined fashion in trying to reshape the Alfa Romeo platform and I think we will be in a position to outline more at the end of the first quarter of 2014,” Marchionne commented.
Just as an example, Alfa Romeo has been delayed from returning to the US market multiple times with Marchionne disagreeing. That said, these efforts are to ensure that Alfa Romeo can stay alive and become a lucrative automobile maker.
That said, the new plan is calling for a completely new rear- and all-wheel drive platforms. The new platforms will be designed to compete against the main rivals from BMW and Mercedes-Benz, with the new models being aimed towards driving enthusiasts. The first of these new vehicles are due by late 2015 and early 2016.
Many of the new platforms will also be used to underpin Chrysler’s next full line of rear-wheel driven automobiles.