Dodge has recently embarked on a new marketing campaign featuring none other than the charismatic Ron Burgundy, with a series of new television ad spots. In hopes to increase sales, Will Ferrell’s character is the starring spokesperson for the new SUV.
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This comes in an effort to build off of the anticipation for the incoming second iteration of the Anchorman movie.
Mr. Burgundy himself goes over some of the highlights of the new 2014 Dodge Durango.
Check out the spots after the jump.
Source: Dodge’s YouTube