Report: Infiniti to begin selling on home turf in Japan

Infiniti will be sold in Japan’s Domestic Market in the near future, according to a new report from AutomotiveNews. Most often think of Infiniti as a Japanese automaker. Though in reality, Infiniti in its entirety is technically a North American company. In the 1980s, when Infiniti was first introduced, Nissan Motor Company, which is Japanese, created Infiniti specifically to cater to North America’s then booming luxury market. This was when the US automobile market was also perceived to be the largest and most potential car market.

Nissan’s adaptation of the Toyota-Lexus business model consisted mainly of the automaker taking many of their own domestic models, reworking them to be more luxurious, and reappropriating them stateside as Infinitis. Though all of Infiniti models sold in the US are found as Nissans elsewhere.

Infiniti recently began marketing in Europe and now, Nissan will begin marketing their luxury brand on home turf. This is in an effort to better compete with luxury brands from Europe in the Japanese Domestic Market.

For instance, our Infiniti G has been sold as the Nissan Skyline in Japan and the cars are nearly mechanically identical. Though in an effort for new profit goals set by CEO Carlos Ghosn, for the new generation, the current Infiniti Q50 will be sold as the Q50 in Japan, rather than the Skyline. The same will occur with other Nissan/Infiniti luxury models.

Source: AutomotiveNews


NGK LB05EP Resistor Spark Plug Cap picture
NGK LB05EP Resistor Spark Plug Cap
8 CHAMPION SPARK PLUGS  RS14YC6 COPPER PLUS picture
8 CHAMPION SPARK PLUGS RS14YC6 COPPER PLUS
4 AC R44XLS SPARK PLUGS picture
4 AC R44XLS SPARK PLUGS
(6) NEW OEM NISSAN 350Z NGK PLATINUM SPARK PLUGS  picture
(6) NEW OEM NISSAN 350Z NGK PLATINUM SPARK PLUGS
Harley screamin eagle evo twin cam sportster xl performance spark plugs 31600105 picture
Harley screamin eagle evo twin cam sportster xl performance spark plugs 31600105

Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

admin has 4409 posts and counting.See all posts by admin